Slogan

Whilst GNUstep has no official slogan so far, the potential benefit of having one was discussed and many drafts were proposed on the mailing lists recently (around 2nd November week 2007). This is the attempt of summing them up together with some pros and cons which were noted.

The con/pro comments are given in headwords. It must be kept in mind that the pros and cons are weighted rather differently by the individual discussion participants. Proposals without comment were more or less ignored so far.

Please fill in more. This is just a beginning.

General considerations

Headwordwise:

• prescriptiveness: (i.e. mention: code, development, API, OpenStep ...)

  Some say -- with regard to the low publicity -- a slogan should give a short description of what GNUstep is

  Others say, it should leave space for imagination.

• mentioning Cocoa/NeXT/Apple/Mac:

  Some say Cocoa should be mentioned to give a better idea of what GNUstep is like, and/or to use Apple's publicity

  Others say that could lead to legal problems with Apple, exspecially when claiming superiority. Competing boldly with Apple could also hurt credibility.

• mentioning advantages (i.e. productivity, portability ...)
• memorability

  not to many words

  something catchy would be great

Proposal list (incomplete!)

GNUstep -- a step forward from the masses

GNUstep -- boosting your developement productvity

GNUstep -- boost your open source GUI developement productvity

pro positive message, strong benefit description, focus (GUI development)

con too long

GNUstep -- Cocoa, just more professional

GNUstep -- Cocoa, just portable

GNUstep -- Cocoa opened / GNUstep -- free Cocoa / GNUstep -- free as in Cocoa

easy to remember, but possibly trouble with Apple

GNUstep -- Cocoa revisidet

GNUstep -- code differently

con differently does not necessarily mean better

GNUstep -- code intelligently / GNUstep -- code smartly

GNUstep -- code less, deploy everywhere

pro gives an idea of what GNUstep is

pro sums the most important advantages

GNUstep -- Differently Thunk.

con differently does not necessarily mean better

con not descriptive

GNUStep -- integrate your thoughts

GNUstep -- Mac free

GNUstep -- making your users smile

pro positive message

con not descriptive in any way

one of the most considered (most popular?) ideas

GNUstep -- NeXT for the rest of us

GNUstep -- Not your father's Cocoa!

con risk of problems with Apple (?)

describes roughly what GNUstep is, but does not point out a clear benefit

GNUStep -- object oriented portability

con does not describe GNUstep's aim but the mechanics behind. (?)

GNUstep -- professional. productive. anywhere.

GNUstep -- the greatest API you've never heard of

pro comic

GNUstep -- the real NeXT heir

GNUstep -- strong shoulders! / GNUstep -- gentle giant with strong shoulders! / GNUstep -- gentle giant with strong shoulders to make your app stand tall

con to long

GNUstep -- The Ultimate Development Environment

describes roughly what GNUstep is, but does not point out a clear benefit

GNUstep -- want help fixing it?

con gives the impression that it is totally broken

GNUstep -- we ain't WindowMaker, Jack!

con possibly offensive

con not descriptive

Put your best to the test. GNUStep does the rest.

GNUstep -- make(s) development fun again

pro positive message

pro descriptive

pro catchy